CHAPTER 01
Last reviewed: October 10, 2026
Phishing, fake ads, and social tricks
Most reported breaches still begin when a person opens a message, advertisement, or web page that only looked official.
In 2025 the FBI logged 191,561 phishing and spoofing complaints. Direct losses jumped 208% to about $216 million, even though the complaint count barely moved. Each hit is doing more damage. 1
AI wiped out the old tells. Spelling is clean. Logos are right. Celebrity deepfake ads and QR-code lures are now ordinary. What still works is context: you were not expecting this, and the message wants you to act before you think.
Legitimate companies almost never demand a password, a payment, or a gift card by surprise email. Close the message. Type the real address yourself.
Words in this chapter
Phishing. A message, page, or advertisement that pretends to be a company or a person you trust, so you will give up a password, a code, or money.
Deepfake. Audio or video generated to imitate a real person’s voice or face. A familiar voice on the phone is no longer proof.